Customer Relationship Management
Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. Customer relationship management is about how you manage people before and after they become your customers.
CRM software brings multiple functionalities to your business—phone, email, report creation, activity tracking, automations—into one system. So you get all the functionality you need, and get an all round view of every customer without switching tools. This gives you more time to focus on the human aspect of sales: reaching out and solving people’s needs.
Advantages of CRM System
- A good CRM can help with up-selling and cross-selling be it small, medium or large Sales teams.
- CRMs help streamline and automate tracking leads and their followups.
- Creating proposals, quotes and invoices are made well organized and accessible to anyone on the team.
- Instant information and facts can be given without a hassle to your team to show your customers that they are priority